Tour De Cow was a unique marketing project, that required a custom map with the 5 store locations, and space for a Stamp at each location. Guests could travel throughout the summer to all 5 locations, and once they hit the last store, a sticker & Free Sundae were given as a prize! The promotion was so successful, that the team decided to revamp it for a Halloween Themed Tour De Cow, complete with a swag bag at the final stop!
Additional items designed for Owowcow are Pint Labels, Chocolate Bar Labels, and “CandyGram” Cards, to be sent as a gift from one friend to another, via the online ordering option.